Social Media Integrations
Integrate custom modules, functions and components into your social media app. Bring out the full potential of your community and monetise.
eCommerce
Selling and buying products and services within social media is called Social Commerce and it is growing rapidly. The global social commerce market size was close to a trillion dollars in 2023 and is expected to grow to 10 Trillion dollars by 2032 (1). Data shows that 82% of consumers use social media for product research and 25% make purchases using social media (2).
We can integrate social commerce features and tools into your social media app for sellers (to promote, advertise and influence) and buyers (to discover, research, purchase, review and share).
Sellers can showcase their products by setting up a storefront (shop) inside the app and adding product pages with detailed information. They can promote their products through posts with product photos and videos to their community. We can integrate a shop button to these posts, which will take the users to the detailed product page.
Sellers can promote their products by running Advertisements. Based on demographics, search history and interests of the users, relevant ads can be shown to users in their social media feeds and timeline.
We can integrate a shopping cart and payment gateway into the app and allow users to purchase products without leaving the app. Trust and social proof can be built with customer reviews and ratings and encouraging users and influencers to share product demo and experience to their communities.
A central store within the app can be provided for users to browse and find products.
Marketplace
Online marketplaces (like eBay, Amazon and Freelancer) allows individuals to buy and sell products and services directly from each other. A Social media platform is a great place to integrate such a marketplace, since the tools necessary for people to discover, connect and communicate are already there.
Facebook has a Market Place integrated to its app to allow users to buy and sell used products. We developed, MedVily a social media app for medical professional with a market place for clinical services.
Sellers can be allowed to create a listing with product images, description, location and a price. A marketplace tab in our app, can then list all products and services most relevant to the user. Users can browse products by category, search, filter and sort based on location, distance to the seller, price and seller ratings.
Sellers can communicate with buyers through chat messaging. Social media apps already have a messaging functionality for one to one communication among its users - we can use that for seller-buyer communication too.
To enhance privacy and safety of users, we can allow buyers and sellers to block and report suspicious or harmful users. Buyers and sellers can provide reviews and ratings to each other, which can be displayed publicly. Highly rated sellers and top sellers can be rewarded with badges, encouraging positive behaviours.
Event Management
Bring your social media community closer by providing tools to organise and attend events. Facebook Events allows users to discover, plan and respond to events with their friends and communities. LinkedIn Events allows users to host professional events, live and in-person.
Event management within your social media app, can help a community of nature lovers to organise hiking and camping trips, or a group of medical professionals to organise medical conferences and events.
Hosts create events with detailed information - the purpose of the event, when and where it will take place, prior requirements, how to attend online events. Events can be private or public - private event attendance is by invitation only, whereas public events anyone can discover and join.
Users should be able to browse and discover public events of interest to them. We can also show relevant events to users in their timeline based on their attendance to similar events in the past, their location and interests. Attendees can express interest by marking it as Going, Maybe or Can’t Go, helping organisers to plan ahead.
We can support live streaming of events, provide a section to post event photos and videos and even a discussion forum for participants - making the event more engaging and fun.
Donations & Fund Raising
Your social media community can make meaningful social impact by supporting people in need in your community and the society at large. We can provide the tools necessary for individuals and NGOs to raise funds through fundraisers, campaigns and donations.
Individuals can raise a donation request with images and videos to support their case. These posts can then be embedded in users (carefully selected by analysing their interests, connections and past history) feeds and timelines. A donate button within the post allows users to click and donate without leaving the app. Multiple payment options can be provided through an integrated payment gateway.
Non Profit Organisations can conduct fundraiser events through the app. We can provide the tools for organisers to create the event, generate awareness and sell event tickets. For online events, live streaming of the event can be supported.
We can add support for recurring donations, allowing people to make a contribution regularly.
News
Social media is becoming the primary source for news for people online (3). However, social media is also subject to widespread “fake news” and misinformation. 28% of posts, in one study on COVID19 posts had misinformation (4).
To help your social media community navigate this maze of (mis)information, we could collate and deliver news from authentic and verified sources within our social media app.
We developed a social media app for a US based community for political discourse. The app had a main forum where people can share information from any source - verified or not. We also included a news section in the app, with news feeds from multiple credible sources.
The news sections was categorised based on topics such as politics, business, health or sports. People subscribe to topics of interest and get updated with the latest news in real time.
We could also collaborate with independent journalists and non main-stream news outlets to bring local news and varying perspectives to our community.
Podcasts
Podcasts can impart knowledge, provide insights, tell a story and inspire people. Your community of medical professionals might be interested in learning about recent developments in medicine, your book lovers community in book reviews and talks with writers. Integrating podcasts into your social media app, elevates your communities experience to whole new level.
We can provide the tools for podcasters to create, promote and deliver podcasts and for the audience to discover, subscribe and listen. Podcasters should be able to create a series - seasons and episodes within seasons.
Podcasters can offer premium and exclusive content with paid subscriptions, generating revenue for themselves and the platform. They can create promotional content with photos, video and audio trailers, which can be promoted among the community.
Users should be able to browse and discover podcasts of interest and subscribe to them. We can provide a customised media player integrated into the app, for listening.
Video Channels
Videos have become the most popular medium of consumption, be it for entertainment or educational. Five billion videos are watched per day on YouTube alone (5). An integrated video library within your social media app can drastically increase user engagement.
We can provide the tools necessary for creators to create videos, promote them and measure reach. Creators can create their own video channels and build an audience. Users can browse the video library and discover channels of interest and subscribe to them. Based on the users view history and their interests, our algorithms can recommend the most relevant videos to the users. Detailed user engagement metrics can help the creators understand their audience and fine tune their content.
We can add support for Live streaming of content on the video channels - for hosting virtual events, meetings and trainings.
We can add support for a subscription model - to enable creators to create premium and exclusive content, only available to paid subscribers, generating additional revenue.
Learning Management System
Integrating Learning Management Systems - LMS in to our social media app can bring the power of social media to learning and education. Many of the tools needed for interactive and collaborative learning are already present in social media apps. Leveraging them can make learning more engaging and fun for both students and teachers.
We can provide the tools necessary for teachers to structure and create courses, deliver them and monitor progress and for students to browse and discover courses, subscribe, learn and track progress.
Courses can be organised into multiple sections each containing multiple lectures. Lectures can be delivered through videos (recorded or live). Study materials and Instruction documents can be uploaded to each lecture. Quizzes at the end of lectures can provide effective feedback.
Our social media app could have a section for eLearning - listing all the available courses organised by category. Students can browse the courses, subscribe to them and learn through an embedded video player. Both students and teacher can track progress through a learning dashboard.
The collaborative tools of social media such a one-to-one chat, group chat and discussion forum can provide a highly interaction learning experience. Students can share reviews of the courses among their network encouraging more students to join. Achievements such as course completion can be shared among their peers providing motivation.
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